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LILYWYO – PRIVACY POLICY
The Fine Print
Read our Terms & Conditions below.
Last updated: 2025
1. Introduction
LilyWyo Art Moments (“we”, “us”, “our”) is committed to protecting your privacy.
This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, book a class, purchase a Gift Card, or communicate with us.
By using our website, you agree to the practices described in this policy.
We comply with the UK General Data Protection Regulation (UK GDPR) and all relevant data protection laws.
2. Information We Collect
We collect information in the following ways:
Information you provide directly:
• Name
• Email address
• Phone number
• Billing address (if applicable)
• Payment details (processed securely through our payment provider)
• Any messages or information submitted through forms, email, or customer support
Information collected automatically:
• IP address
• Browser and device information
• Website usage data (pages visited, time spent, clicks)
• Cookies (see section below)
Information related to bookings:
• Class purchased
• Date and time of booking
• Number of participants
• Gift Card codes used or purchased
We do not collect sensitive data such as health information unless you choose to share it with us.
3. How We Use Your Information
We use your information to:
• Process bookings and payments
• Send booking confirmations and reminders
• Deliver Gift Cards and transactional emails
• Provide customer service
• Improve our website and services
• Send marketing communications (only if you opt-in)
• Prevent fraud and maintain security
• Comply with legal obligations
We do not sell your information to third parties.
4. Legal Basis for Processing (UK GDPR)
We process your information under the following legal bases:
• Contract – to provide the services you purchase
• Legitimate interest – to improve our services and protect our business
• Consent – for marketing communications
• Legal obligation – for financial and tax compliance
5. How We Store & Protect Your Data
We take appropriate measures to protect your personal information from loss, misuse, unauthorised access, disclosure, or alteration.
Your data is stored securely using GDPR-compliant tools and service providers.
Payment information is encrypted and handled exclusively by secure payment processors (such as Wix Payments, Stripe or equivalent). We do not store or have access to your full payment details.
6. Sharing Your Information
We only share your information with trusted third parties necessary for operations, such as:
• Payment processors
• Email service providers
• Website hosting platform (Wix)
• Analytics tools
• Marketing platforms (only if you opt-in)
These partners process data on our behalf and must comply with GDPR.
We do not share your data with advertisers, external marketers, or unrelated third parties.
7. Cookies & Tracking Technologies
Like most websites, we use cookies to:
• Improve website performance
• Analyse site usage
• Enable booking functionality
• Personalise your experience
You can manage or disable cookies in your browser settings.
8. Email Marketing
You will only receive marketing emails if you actively opt-in.
You may unsubscribe at any time by clicking the link in our emails or contacting us directly.
Transactional emails (booking confirmations, reminders, Gift Cards) are sent regardless of subscription status because they are necessary for service.
9. How Long We Keep Your Information
We keep personal information only as long as necessary:
• Booking and purchase records: 6 years (legal requirement)
• Email and contact info: until you request deletion or unsubscribe
• Analytics data: typically, 12–26 months depending on provider settings
After this period, data is securely deleted or anonymised.
10. Your Data Rights (UK & EU)
You have the right to:
• Access your personal data
• Request corrections
• Request deletion (“right to be forgotten”)
• Object to processing
• Request a copy of your data
• Withdraw consent at any time
To exercise your rights, contact us at info@lilywyo.com.
We will respond within 30 days.
11. Children’s Privacy
LilyWyo does not knowingly collect personal data from children under 13.
Teens aged 13–17 may attend classes only with parental consent during booking.
12. Links to Third-Party Websites
Our website may contain links to external sites.
We are not responsible for their content or privacy practices.
We encourage you to review their policies.
13. Changes to This Privacy Policy
We may update this policy as needed. The “Last Updated” date at the top will reflect any changes.
Material changes will be communicated on our website.
14. Contact Us
For questions about privacy or data protection, contact us:
info@lilywyo.com
07491786493
We’re here to help.
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